Controlled production and distribution of fresh fruit and vegetables across Serbia
About Us
M-Đenić d.o.o. was founded in 2006 in Zemun with the goal of producing and trading fresh vegetables and sauerkraut.
We engage in conventional and organic farming on approximately 100 hectares of arable land in the Zemun area. Today we are the largest producer of pesticide-free fresh vegetables in Serbia. We employ around 45 full-time and 50–60 seasonal workers.
We are especially proud of our sauerkraut production with an annual capacity of 1,500 tonnes.
We started as a small family farm supplying the well-known C-market and KBC Zemun. Today we distribute our products to Delhaize Serbia, Idea Markets, DIS markets, Lidl Serbia, university and police canteens, as well as retail outlets such as Aman markets across Serbia.
What We Do
Controlled production, processing, packaging, sale, and distribution of fresh fruit and vegetables, as well as production of fermented and marinated vegetables throughout Serbia.
We place special emphasis on food safety culture. Daily quality control is carried out by our expert team in compliance with the HACCP system and IFS FOOD standard.
Production
Controlled conventional and organic farming
Processing
Modern processing and packaging to the highest standards
Quality
Daily control per HACCP and IFS FOOD standards
Distribution
Distribution of fresh fruit and vegetables across Serbia
Products
Fresh Vegetables
Packaged Range
Quality
Our products are strictly controlled at every stage of production and processing — from field to table — and are produced to the highest food safety standards.
Mission & Vision
We produce and process fresh vegetables using modern knowledge and advanced agricultural equipment, drawing on the experience and traditions of our ancestors.
Tradition & Innovation
We are proud that our products represent a blend of tradition and contemporary market demands.
Our Values
We strive for high quality, adequate supply, safety and health for both consumers and employees, and protection of the environment.
The Future
Following new trends, we continuously work on improving our operations and aim to become a leader in the production and processing of fresh vegetables and sauerkraut — not only in Serbia but throughout the region.